Publishing on Social Media
Have you ever wondered whether you are allowed to share your latest scientific publication on Facebook or upload pictures, taken by others to Instagram? Do you know what legal aspects (e.g. copyright, data protection) you have to consider when you upload and share a work on social media channels? How, and to what extent are you allowed to use, re-use or re-post works on your social media environments?
Here you can find useful information on what legal aspects you have to consider when publishing on social media channels. Look through the available FAQs to find answers to frequently asked questions, deepen your knowledge by reading through some texts in the knowledge base and explore available trainings and webinars on the topic. At the end you can also find a selection of useful external resources on legal aspects of publishing on social media
FAQS
1.5-1 A professor teaching at the University of Neuchâtel and Lyon wants to publish a photo that he took of Zurich station and which features the Niki de Saint Phalle sculpture on his French-language blog on railway history. How should this be approached?
The lecturer’s blog can be considered as aimed at French and Swiss audiences, which implies that France and Switzerland can be considered as the places where the work can be accessed. While the use of the photo may not cause any problems in Switzerland (here the limiting provision of Article 27 of the Swiss Copyright Act, works on premises open to the public, applies), this kind of limiting provision does not exist in France. The artist’s successors in title may claim an infringement of their copyrights (use of the photos without consent) in France.
2.2.8-2 May I embed a third-party YouTube video in my own website or in a social network so that a “framing” link is placed (i.e. which not only results in a reference to the YouTube page but also causes the video to appear as a whole)?
Whether you can use someone else’s YouTube video depends on the licensing terms set by the copyright holder, usually outlined in YouTube Terms of Service.
In general, you can reproduce, distribute, modify, and display videos using the provided options. However, users can restrict these actions if they don’t want others to reproduce their videos. In such cases, you can embed the video, as long as you don’t reproduce it, directing users to the original source.
Some copyright holders may also publish their videos under a Creative Commons license, allowing sharing and reproduction under its specific terms.
4.1.1-2 Has a work been published for the first time if a student posts her homework on Facebook?
This question can unfortunately not be answered with a clear ‘yes’ or ‘no’. According to current trends, one probably has to assume that it was published for the first time as the student makes her homework available to a larger group of people. Everybody should know by now that Facebook users have virtually no control over the sharing of their posts. Even if the student only makes her homework available to a private circle (e.g. a selected group of Facebook friends), there is no guarantee that the Facebook friends in question will not share the homework with other people who are not known to the student.
5.2.1-4 Do my ‘Facebook friends’ have such a close relationship to me that I can invoke private use in the personal sphere or in a private circle?
Generally speaking, no; such a close connection does not occur between ‘Facebook friends’. Legal doctrine (still) assumes that contacts which have been made on the Internet do not apply in this case. The close connection just arises in a small, strictly limited circle of people, which is not the case for Facebook friends.
5.7-1 What is an orphan work pursuant to art. 22b CopA?
“Orphan” works are phonograms or audio-visual fixations which have already been published for the first time (Art. 9 para. 3 CopA), and whose author is unknown or not possible to contact. The work must be included in an archive of an institutional or broadcasting organization.
KNOWLEDGEBASE
Learn more about the legal basics of publishing on social media by having a look at the following chapters:
Chapter 7
Currently chapter 7 is available only in French; the English version is coming soon.
- 7. Droit d'auteur et médias sociaux
- 7.1 Dans quel contexte le droit d'auteur rencontre-t-il les médias sociaux?
- 7.2 Un cadre juridique en mouvement
- 7.3 Pourquoi les médias sociaux posent-ils des questions relatives au droit d'auteur?
- 7.4 Quels droits entrent en jeu?
- 7.5 Quels sont les droits, risques et obligations des différents intervenants?
Other relevant chapters
TRAINING
Webinar on Copyright & Social Media:
This webinar was held in English by Yves Bauer. Here you can access the recording of the webinar, the presentation slides and the Q&A factsheet.
Training Catalogue:
Inside the training catalogue you can find a vast selection of training topics and formats, among which also a course on "Social Media and Legal Issues" (p.16)
ADVISING
For any questions please do not hesitate to contact us either by e-mail (info@ccdigitallaw.ch), phone (+41 58 666 49 30) or online chat:
Online Chat Times
EXTERNAL RESOURCES
Swiss Websites / Resources:
- Posten, Liken, Sharen - Urheberrecht in sozialen Netzwerken (by Andreas Heinemann / Beat Althaus in www.jusletter.ch) - de
- Social Media und Recht: ein zwiespältiges Verhältnis (by Evelyn Ruckstuhl - report from a class of the CAS Social Media Management of the HWZ) - de
International Websites / Resources:
- The art of posting: social media, copyright and artist attribution (Internet Law Bulletin, article by Clara Edwards)
- Photo Sharing on Social Media & Copyright Infringement: What You Need to Know (by Amanda G. Ciccatelli - article on IPWatchdog)
Terms of Services and Conditions:
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Facebook terms of service |
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Twitter terms of service |
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Instagram terms of service |
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LinkedIn User Agreement |
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YouTube terms of service |